https://jadyankeny.com Jady Ankeny Sun, 11 May 2025 04:30:02 +0000 https://jadyankeny.com en https://jadyankeny.com/Home Sat, 23 Apr 2022 20:18:41 +0000 Jady Ankeny https://jadyankeny.com/Home https://jadyankeny.com/About Sat, 23 Apr 2022 20:18:41 +0000 Jady Ankeny https://jadyankeny.com/About <img width="3024" height="3024" width_o="3024" height_o="3024" data-src="https://freight.cargo.site/t/original/i/a27f82b67928d017b1c2dcd773b540d4bf31c17e5d4c8a4f1fa08169aaa0e8a8/IMG_1555-2.png" data-mid="187732579" border="0" src="https://freight.cargo.site/w/1000/i/a27f82b67928d017b1c2dcd773b540d4bf31c17e5d4c8a4f1fa08169aaa0e8a8/IMG_1555-2.png" /> Hey there! I’m Jady, a graphic designer with a BA in Design from Western Washington University. My interests lie in print, packaging, and branding. I also have a love for UX/UI and motion!I’m passionate about anything related to typography and I would love to be part of a team of likeminded folks that allow me to put all of my skills and interests to use. When I’m not doing design, I’m usually making music, playing card games, or taking photos. https://jadyankeny.com/Alaska-App Sat, 30 Apr 2022 01:11:36 +0000 Jady Ankeny https://jadyankeny.com/Alaska-App <img width="2000" height="1300" width_o="2000" height_o="1300" data-src="https://freight.cargo.site/t/original/i/7b9848d1e87a5a61b834bbb95f9c7b88961eac0c08ebb1cc8d88a36f4cc019dc/2372.jpg" data-mid="141274366" border="0" src="https://freight.cargo.site/w/1000/i/7b9848d1e87a5a61b834bbb95f9c7b88961eac0c08ebb1cc8d88a36f4cc019dc/2372.jpg" /> Alaska Airlines App UX, UI, wireframing, data collecting, prototyping, user testing Myself and my teammates were given the following brief: Use personalization to inspire exploration for occasional travelers looking for travel inspiration in their booking experience, and use joy as the guiding principle. We decided to focus on the app because we found from our survey of 65 respondents that the vast majority used the computer to book, but many people still use airline apps for things like viewing their boarding passes or checking in. We hoped the added utility of the app would encourage users to engage more with it and Alaska Airlines in general. My contributions to the project were: User research, survey questions, an interview, wireframes, personas, the individual destination page, the wish list page, and the price alert mobile views. View the full case study here <img width="2000" height="1300" width_o="2000" height_o="1300" data-src="https://freight.cargo.site/t/original/i/ffdf956bdf9c688f5e66880f5b8eee6b94e355a2339b10e79e49e7db45b7a798/Destination-Page.jpg" data-mid="141880631" border="0" src="https://freight.cargo.site/w/1000/i/ffdf956bdf9c688f5e66880f5b8eee6b94e355a2339b10e79e49e7db45b7a798/Destination-Page.jpg" /> <img width="2000" height="1300" width_o="2000" height_o="1300" data-src="https://freight.cargo.site/t/original/i/789bc9d73b2cf980408204b3522025abe7a1dba8d07c255aaf36d31113cf4fab/Price-Alert.jpg" data-mid="141887751" border="0" src="https://freight.cargo.site/w/1000/i/789bc9d73b2cf980408204b3522025abe7a1dba8d07c255aaf36d31113cf4fab/Price-Alert.jpg" /> <img width="2000" height="1300" width_o="2000" height_o="1300" data-src="https://freight.cargo.site/t/original/i/a0c5e936134b71a0914cd5be16a284e974733f348d73822fe28e8853e928d6d4/Destination-Bottom.jpg" data-mid="141887750" border="0" src="https://freight.cargo.site/w/1000/i/a0c5e936134b71a0914cd5be16a284e974733f348d73822fe28e8853e928d6d4/Destination-Bottom.jpg" /> <img width="2000" height="1300" width_o="2000" height_o="1300" data-src="https://freight.cargo.site/t/original/i/1a31efdeb8963e0254b65e6e8800c4e3c0b7caffcc0cf0ec9929701383fc54da/Recommended-page-mockup.jpg" data-mid="141879426" border="0" src="https://freight.cargo.site/w/1000/i/1a31efdeb8963e0254b65e6e8800c4e3c0b7caffcc0cf0ec9929701383fc54da/Recommended-page-mockup.jpg" /> Problems The current app only has a few main functionsCustomers feel anxious due to price fluctuation and are unsure of when to book their flights (discovered via survey responses)There is no way to explore travel destinations on the app currently Goals Offer new ways to explore potential destinations on the app Create a more personal booking experience through Alaska Give customers confidence in their decision to book with Alaska by reducing the anxiety surrounding price fluctuation <img width="2500" height="1407" width_o="2500" height_o="1407" data-src="https://freight.cargo.site/t/original/i/072cc5fd0e984c5b51a67f573f88c9f7094da428133093d8fdaae6f99b127ad2/Hifi-1.png" data-mid="141805469" border="0" src="https://freight.cargo.site/w/1000/i/072cc5fd0e984c5b51a67f573f88c9f7094da428133093d8fdaae6f99b127ad2/Hifi-1.png" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/f01c885bb403a8b62ea0ed0c2338a5cc907731d572d4845d997898845481fe5b/Hifi-2.png" data-mid="141805468" border="0" src="https://freight.cargo.site/w/1000/i/f01c885bb403a8b62ea0ed0c2338a5cc907731d572d4845d997898845481fe5b/Hifi-2.png" /> Key Survey Findings (65 respondents) 76%of repondents said that they use their computer instead of airline apps to book their flights. 90%of repondents said that they have a destination chosen before beginning the booking process. 35%of repondents said that flying was at least somewhat stressful. Updated Product Statement For occasional flyers who are planning a trip, the Alaska Airlines app is a service that offers unique ways to explore travel destinations that are catered to users’ needs. Lofi Prototype <img width="1000" height="562" width_o="1000" height_o="562" data-src="https://freight.cargo.site/t/original/i/9c8556bac8cb5c80f8438624d59799da9a09e22466f8d64d9ec110b85901bf4a/Lofi-2.png" data-mid="141805470" border="0" src="https://freight.cargo.site/w/1000/i/9c8556bac8cb5c80f8438624d59799da9a09e22466f8d64d9ec110b85901bf4a/Lofi-2.png" /> <img width="1000" height="562" width_o="1000" height_o="562" data-src="https://freight.cargo.site/t/original/i/2ba5e56bbf998996b0585c186c45f2e31cb5e125acc0ced3c4c92fe3d6cda891/Lofi-1.png" data-mid="141805471" border="0" src="https://freight.cargo.site/w/1000/i/2ba5e56bbf998996b0585c186c45f2e31cb5e125acc0ced3c4c92fe3d6cda891/Lofi-1.png" /> User Test Key Takeaways Change “Planner” to “Wish List” More clarity with checkbox button on filters overlay - maybe “Apply Filters” button Making some of the buttons a little bigger (price alert, add to planner) Consolidating different screens onto one screen Final Outcome Explore From Home To encourage users to interact with the new Explore feature, we placed it immediately on the home screen. When selected, users are immediately greeted with a map, a search bar, and a filter menu to select their desired search parameters. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d35f2a986e4f10c488f81fd79224ee3b373c0a5e2055882fbb9871c78890f0f8/01-Explore-from-home.gif" data-mid="141218132" border="0" src="https://freight.cargo.site/w/1000/i/d35f2a986e4f10c488f81fd79224ee3b373c0a5e2055882fbb9871c78890f0f8/01-Explore-from-home.gif" /> Filter Menu We created a new method of setting and editing filters to reduce friction in the search process. Users can select filters regarding their budget, dates, interests, and environments. These filters show up in the top nav so that users can see what they’re currently filtering by and change it with ease. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/da59be9c9596982f6fd1836add9ea8939b318210086cbe317029c9b943c9538d/02-Set-filters.gif" data-mid="141218133" border="0" src="https://freight.cargo.site/w/1000/i/da59be9c9596982f6fd1836add9ea8939b318210086cbe317029c9b943c9538d/02-Set-filters.gif" /> Search Recommended We implemented a “Recommended” feature on the explore page to personalize the app for users. This feature matches users with destinations based on the filters that they have selected, with percentages that inform the user of how fitting each destination is for them given their chosen filters. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a6d532577e6cba0a16ec22dadc208e67aa10132c7213fe0a1ddc908c50df42e0/03-Browse-Recommended-Smaller.gif" data-mid="141368873" border="0" src="https://freight.cargo.site/w/1000/i/a6d532577e6cba0a16ec22dadc208e67aa10132c7213fe0a1ddc908c50df42e0/03-Browse-Recommended-Smaller.gif" /> View Individual Destinations We included information and icons about each destination so that users can click on destination pages and immerse themselves in places through pictures, descriptions, weather, icons, and so much more. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/997705a05648f66fba1a79d14c4d69cf48714221d866eabac2745a921cc164ee/04-Open-individual-destination-smaller.gif" data-mid="141368900" border="0" src="https://freight.cargo.site/w/1000/i/997705a05648f66fba1a79d14c4d69cf48714221d866eabac2745a921cc164ee/04-Open-individual-destination-smaller.gif" /> Add to Wish List We implemented a Wish List feature to promote travel by allowing users to collect all of their travel inspiration in one place that they can easily return to. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a6d3d2a82c2e2e62fbcb4c89847b876194bb89d07a133dbee2d445adaccc8a15/05-Add-item-to-wish-list.gif" data-mid="141368942" border="0" src="https://freight.cargo.site/w/1000/i/a6d3d2a82c2e2e62fbcb4c89847b876194bb89d07a133dbee2d445adaccc8a15/05-Add-item-to-wish-list.gif" /> Set a Price Alert Based on the pain point we discovered surrounding price fluctuation in plane tickets, we implemented a price alert feature. Users can now set price alerts from the destination pages. Once a user has activated price alerts, they will be notified daily of the cost of tickets to the destination for their selected dates. This way users won’t have to worry about checking the prices every day or forgetting to check them. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2a14b52d4c9c925b22b3bc42e3192956efde2ae96f6ca22c81678961e2b01cf7/06-Set-price-alert.gif" data-mid="141368947" border="0" src="https://freight.cargo.site/w/1000/i/2a14b52d4c9c925b22b3bc42e3192956efde2ae96f6ca22c81678961e2b01cf7/06-Set-price-alert.gif" /> View Wish Lists We placed the Wish List button on the tab bar, so that users can easily access their saved locations from any screen on the app. They are now easily able to compare all of their options side by side. They can even save places directly from the Wish List main page by selecting the search icon above the tab bar. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bc26709fd2d0924dcf56e80f5ac63d8765de93937d634e8bf195da38698c687d/07-View-wish-list-smaller.gif" data-mid="141369242" border="0" src="https://freight.cargo.site/w/1000/i/bc26709fd2d0924dcf56e80f5ac63d8765de93937d634e8bf195da38698c687d/07-View-wish-list-smaller.gif" /> Challenges Some of our initial challenges with the project involved figuring out the best way to organize the new screens and make the process of navigation through the new features as seamless and familiar as possible. It was also a challenge to conceptualize features that would benefit users looking for travel inspiration since this was not something that had been done by an airline previously. Reflection All in all, our redesign went quite well. We were ambitious as far as changing what exists in the current Alaska app and created something new and exciting that doesn’t exist in any other airline app out there - all while keeping the components relatable and accessible. As is with all UX, there is never an end to the iterating and redesigning, but we definitely laid the foundation for something worth continuing. Vision &amp; Future Goals In the future, we would like to implement the integration of other apps (Spotify, Airbnb, etc.) into the personalization experience to further tailor recommended travel inspiration to users’ needs.&nbsp; Additionally, we want to add personalization based on previous travel habits so we can anticipate the needs of the user before they start looking for flights to locations they often travel to. Home &nbsp; &nbsp; &nbsp;Next→ https://jadyankeny.com/Mfused Thu, 30 Jun 2022 21:25:44 +0000 Jady Ankeny https://jadyankeny.com/Mfused <img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/fcd18971a83b299e26827533981cddf55ca538db8ee2ae1f024298a97042a5ad/Waste-Management-2025-Recap.png" data-mid="233047585" border="0" src="https://freight.cargo.site/w/1000/i/fcd18971a83b299e26827533981cddf55ca538db8ee2ae1f024298a97042a5ad/Waste-Management-2025-Recap.png" /> Mfused Branding, packaging, apparel, social media, website, UX, UI Since joining Mfused in 2023 as one of two in-house graphic designers, I’ve had the opportunity to work across a diverse range of projects that support and elevate the brand. My contributions include marketing materials, internal communications, infographics, product packaging, retail displays, apparel, as well as, web and social media graphics. I’ve also played a key role in developing the Super Fog sub-brand, helping shape its visual identity from the ground up. Here are some of my favorite designs from various campaigns: <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/9f8b6ff7dea30ffad20d63398ce4284c27597a3509052bd358218bf2956fe7f2/this-bud-insta-post.png" data-mid="233047582" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/9f8b6ff7dea30ffad20d63398ce4284c27597a3509052bd358218bf2956fe7f2/this-bud-insta-post.png" /> <img width="2109" height="2729" width_o="2109" height_o="2729" data-src="https://freight.cargo.site/t/original/i/d3cb87b448929fd6f430d084b0397e79d853accdd31003feed74a57940530e84/Frame-14.png" data-mid="235841565" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/d3cb87b448929fd6f430d084b0397e79d853accdd31003feed74a57940530e84/Frame-14.png" /><img width="1494" height="1920" width_o="1494" height_o="1920" data-src="https://freight.cargo.site/t/original/i/626d6396d346dd40cef52935e0dc8b8705726a2c9851af3ed79cca52805eeaca/Letter---40.png" data-mid="235841542" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/626d6396d346dd40cef52935e0dc8b8705726a2c9851af3ed79cca52805eeaca/Letter---40.png" /> <img width="1800" height="3600" width_o="1800" height_o="3600" data-src="https://freight.cargo.site/t/original/i/1c009cc4daf66b3bfd67c0fbe2535021ca2cfdbb6118ce94a051bfab7465ea2d/Body-Content-1.png" data-mid="233047581" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/1c009cc4daf66b3bfd67c0fbe2535021ca2cfdbb6118ce94a051bfab7465ea2d/Body-Content-1.png" /> <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/16b2ebcfb208e739b96c730e22d07a6561a0fbdda0bdd0ff00ac9fd3feebf188/Frame-4124.png" data-mid="233047587" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/16b2ebcfb208e739b96c730e22d07a6561a0fbdda0bdd0ff00ac9fd3feebf188/Frame-4124.png" /><img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/b16db6336d131f257fd32e9e08929b5e034ef52de9b4b6d05a370a68439ff1a4/SF-Now-In-NY.png" data-mid="233047586" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/b16db6336d131f257fd32e9e08929b5e034ef52de9b4b6d05a370a68439ff1a4/SF-Now-In-NY.png" /> <img width="4542" height="3495" width_o="4542" height_o="3495" data-src="https://freight.cargo.site/t/original/i/865a63a42832de7105fab6abe7c92cfe32a22f8f435b0d180e5a64acfbf4feb4/golf-club-3.png" data-mid="233047580" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/865a63a42832de7105fab6abe7c92cfe32a22f8f435b0d180e5a64acfbf4feb4/golf-club-3.png" /> ←Back &nbsp; &nbsp; &nbsp;Next→ https://jadyankeny.com/Bigelow-Tea Sun, 19 Jun 2022 07:54:41 +0000 Jady Ankeny https://jadyankeny.com/Bigelow-Tea <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/bb6303eef6576a4c347ce5766b7763208be9c857c9d1604c4c945407a6f6f893/Orange-and-Raspberry-01.png" data-mid="145791057" border="0" src="https://freight.cargo.site/w/1000/i/bb6303eef6576a4c347ce5766b7763208be9c857c9d1604c4c945407a6f6f893/Orange-and-Raspberry-01.png" /> Bigelow Rebrand Branding, packaging, illustration Bigelow is an iconic tea brand that can be found in most major grocery store chains in America. They are family owned and operated and have been so since their start in 1945. Unfortunately, their current branding feels poorly designed and doesn’t reflect their status as a pioneer of American tea. My goal was to make the brand feel more family operated and to stress that the brand is sustainable and has been so since its foundation. By doing so, the intent was to speak to both those who already buy Bigelow tea, as well as, to attract a younger audience that prioritize family owned businesses and think about a brand’s impact environmentally. <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/7289d268ca5d25f3a1e02d917745e6207b293ed82e3389bd43512e52cdab8a20/Orange-04.png" data-mid="145791819" border="0" src="https://freight.cargo.site/w/1000/i/7289d268ca5d25f3a1e02d917745e6207b293ed82e3389bd43512e52cdab8a20/Orange-04.png" /><img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/5d52dd9a63a769817367e959457a5d5a95ce62dd7d8b800c3c25bf6aa834a93c/Orange-05.png" data-mid="145791820" border="0" src="https://freight.cargo.site/w/1000/i/5d52dd9a63a769817367e959457a5d5a95ce62dd7d8b800c3c25bf6aa834a93c/Orange-05.png" /><img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/3f159dbeae8ed900631086602a5ea1b3098e661c0b26374404e2b3a5aa3cdfd5/Raspberry-03.png" data-mid="145791829" border="0" src="https://freight.cargo.site/w/1000/i/3f159dbeae8ed900631086602a5ea1b3098e661c0b26374404e2b3a5aa3cdfd5/Raspberry-03.png" /><img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/e23d51140522746a41c6c01bfdc6f878fa638f2e879ee09c4cba06b4bf58f61f/Raspberry-02.png" data-mid="145791827" border="0" src="https://freight.cargo.site/w/1000/i/e23d51140522746a41c6c01bfdc6f878fa638f2e879ee09c4cba06b4bf58f61f/Raspberry-02.png" /><img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/15a1cdc43e47b5242bf73c0d4295ea6e542c57060178b5db2b0d751206ba2d6f/Orange-and-Lemon-01.png" data-mid="145791821" border="0" src="https://freight.cargo.site/w/1000/i/15a1cdc43e47b5242bf73c0d4295ea6e542c57060178b5db2b0d751206ba2d6f/Orange-and-Lemon-01.png" /><img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/1c552ce63ff76967d5fc1df53b4f93fae7ae717240b2a83faa8089f4b932458e/Lemon-03.png" data-mid="145791897" border="0" src="https://freight.cargo.site/w/1000/i/1c552ce63ff76967d5fc1df53b4f93fae7ae717240b2a83faa8089f4b932458e/Lemon-03.png" /><img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/3bf91bb53bd39d3ced6fede764e53988bc4f3b8c56612ab17fee02a774b107f4/Lemon-02.png" data-mid="145791835" border="0" src="https://freight.cargo.site/w/1000/i/3bf91bb53bd39d3ced6fede764e53988bc4f3b8c56612ab17fee02a774b107f4/Lemon-02.png" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/cce1703f7e352ff6d8a90afafa769daa6142da20131c632fa5a6ef90d21eaced/Orange-03.png" data-mid="145791868" border="0" src="https://freight.cargo.site/w/1000/i/cce1703f7e352ff6d8a90afafa769daa6142da20131c632fa5a6ef90d21eaced/Orange-03.png" /><img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/fc9e76f6a4aa3e5b2461c10669520f879a11135b950685349cc8c25c1d89e4ef/Orange-02.png" data-mid="145791833" border="0" src="https://freight.cargo.site/w/1000/i/fc9e76f6a4aa3e5b2461c10669520f879a11135b950685349cc8c25c1d89e4ef/Orange-02.png" /><img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/9b9e667c2f7df69c7d14c39ab418aa1bcf243859842f7b2e0c4ce3a64d7bf1e2/Raspberry-and-Lemon-01.png" data-mid="145791928" border="0" src="https://freight.cargo.site/w/1000/i/9b9e667c2f7df69c7d14c39ab418aa1bcf243859842f7b2e0c4ce3a64d7bf1e2/Raspberry-and-Lemon-01.png" /> ←Back &nbsp; &nbsp; &nbsp;Next→ https://jadyankeny.com/Bunk-Hostels Sun, 11 May 2025 04:30:02 +0000 Jady Ankeny https://jadyankeny.com/Bunk-Hostels <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fd8ff3583288bd473853b88ff4021cb32b4e705293d7df0529ed4d1ccabbff88/Frame-4.png" data-mid="233060060" border="0" src="https://freight.cargo.site/w/1000/i/fd8ff3583288bd473853b88ff4021cb32b4e705293d7df0529ed4d1ccabbff88/Frame-4.png" /> Bunk Hostels App UX, UI, wireframing, data collecting, prototyping, user testing, branding, video editing, animation 2023 MODE FEST FINALIST This project tasked us with designing a hostel booking experience for users with severe anxiety—while also incorporating joy into the journey. We began by researching hostels, user behavior, and travel trends, identifying a gap between the affordability and social nature of hostels and the privacy needs of anxious travelers. Our solution: a mobile app that allowed us to control the environment, ensure consistent amenities, and prioritize comfort. Features included privacy-focused booking options, customizable user profiles, and social icebreakers to reduce stress around interactions—making travel both approachable and enjoyable. Watch our video below and view the full case study here&nbsp; Home &nbsp; &nbsp; &nbsp;Next→ https://jadyankeny.com/Vice-Spread Sat, 23 Apr 2022 20:12:21 +0000 Jady Ankeny https://jadyankeny.com/Vice-Spread <img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/b2bcf7c3a5468acf527a05037c778cd087ab9b0a34492a67dfe884bb1246feff/Spread-1.jpg" data-mid="140474577" border="0" src="https://freight.cargo.site/w/1000/i/b2bcf7c3a5468acf527a05037c778cd087ab9b0a34492a67dfe884bb1246feff/Spread-1.jpg" /><img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/330617389b201c82cf7603f8b0b7f7a3cd7025c751ce129227c419c86e78ed55/Spread-2-Different-Mockup.jpg" data-mid="140474578" border="0" src="https://freight.cargo.site/w/1000/i/330617389b201c82cf7603f8b0b7f7a3cd7025c751ce129227c419c86e78ed55/Spread-2-Different-Mockup.jpg" /> Vice Magazine Spread Life Is Better With Crystals is a Vice article about Kerin Rose Gold, who is a famous for bedazzling accessories for celebrities. The goal of this spread was to convey her personality through bright color and bold type without displaying the content of the article in a way that devalued her work and point of view. Moodboard <img width="1552" height="660" width_o="1552" height_o="660" data-src="https://freight.cargo.site/t/original/i/7bbd1d8000b3d946db0754799dbf7df7e3296a3d7c6c8ce7d73971d25a617671/Moodboard-2.jpg" data-mid="140474582" border="0" src="https://freight.cargo.site/w/1000/i/7bbd1d8000b3d946db0754799dbf7df7e3296a3d7c6c8ce7d73971d25a617671/Moodboard-2.jpg" /> Paginations <img width="894" height="877" width_o="894" height_o="877" data-src="https://freight.cargo.site/t/original/i/45a03612162792b3faa0599b746935f8efa748eae95ffb3c748957b373e5646d/Capture.PNG" data-mid="140474581" border="0" src="https://freight.cargo.site/w/894/i/45a03612162792b3faa0599b746935f8efa748eae95ffb3c748957b373e5646d/Capture.PNG" /> Initial Layouts <img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/022a6ad05226587be2a968a5a9af827a2bce9ba3ccfa3d85b5ba02aea8bb5c44/Life-is-Better-with-Crystals-4.png" data-mid="140474580" border="0" src="https://freight.cargo.site/w/1000/i/022a6ad05226587be2a968a5a9af827a2bce9ba3ccfa3d85b5ba02aea8bb5c44/Life-is-Better-with-Crystals-4.png" /> <img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/4d739e0906a500fea3b96782034a67be49a600f42d35663f91f39f9fc1924608/Life-is-Better-with-Crystals-42.png" data-mid="140474579" border="0" src="https://freight.cargo.site/w/1000/i/4d739e0906a500fea3b96782034a67be49a600f42d35663f91f39f9fc1924608/Life-is-Better-with-Crystals-42.png" /> ←Back &nbsp; &nbsp; &nbsp;Next→ https://jadyankeny.com/Ace-Cider Mon, 02 May 2022 04:30:28 +0000 Jady Ankeny https://jadyankeny.com/Ace-Cider <img width="3636" height="2333" width_o="3636" height_o="2333" data-src="https://freight.cargo.site/t/original/i/b0764fe41a173c66ee13d1b9150b1eaf660cfff7141eb3a06406b75a365ddcf6/014-Ace-All-Three-Together.png" data-mid="143945322" border="0" src="https://freight.cargo.site/w/1000/i/b0764fe41a173c66ee13d1b9150b1eaf660cfff7141eb3a06406b75a365ddcf6/014-Ace-All-Three-Together.png" /> Ace Cider Rebrand Branding, packaging Ace Cider is a family owned and operated cider company that’s been making cider since 1993. Their packaging leaned very heavily into the playing card imagery, which felt appropriate given their story, but was done in a way that felt dated and tacky. My goal was to broaden their target audience to a younger crowd of cider drinkers through a system of bold text and simple imagery, without ignoring the meaning and connotations of their name. Initial Sketches <img width="2471" height="3209" width_o="2471" height_o="3209" data-src="https://freight.cargo.site/t/original/i/34a6f8ba908ef4dc71021cac50299af1396433b19d12de34057bddb04d5dd138/Scan_20220505.jpg" data-mid="141777117" border="0" src="https://freight.cargo.site/w/1000/i/34a6f8ba908ef4dc71021cac50299af1396433b19d12de34057bddb04d5dd138/Scan_20220505.jpg" /> <img width="2459" height="3181" width_o="2459" height_o="3181" data-src="https://freight.cargo.site/t/original/i/87e3d610f8473bf47046b650d0138f6741edfcc0e73b3de678575f5f18101d57/Scan_20220505-2.jpg" data-mid="141777115" border="0" src="https://freight.cargo.site/w/1000/i/87e3d610f8473bf47046b650d0138f6741edfcc0e73b3de678575f5f18101d57/Scan_20220505-2.jpg" /> <img width="1615" height="2480" width_o="1615" height_o="2480" data-src="https://freight.cargo.site/t/original/i/9a54f085cd639a9ca89d629dc3a0e6f3a2a5d0c6e4a5a5c02f6bc2ce5780c29f/Scan_20220505-4.jpg" data-mid="141778304" border="0" src="https://freight.cargo.site/w/1000/i/9a54f085cd639a9ca89d629dc3a0e6f3a2a5d0c6e4a5a5c02f6bc2ce5780c29f/Scan_20220505-4.jpg" /> Full Size Sketches <img width="2352" height="2954" width_o="2352" height_o="2954" data-src="https://freight.cargo.site/t/original/i/b5f8be50c3e1a362a842920c870057b37ebb598fc8da6c5b9e684aa831a2428a/Scan_20220505-7.png" data-mid="141815950" border="0" src="https://freight.cargo.site/w/1000/i/b5f8be50c3e1a362a842920c870057b37ebb598fc8da6c5b9e684aa831a2428a/Scan_20220505-7.png" /> <img width="2358" height="2971" width_o="2358" height_o="2971" data-src="https://freight.cargo.site/t/original/i/73e0667e4b324906c45770de5f7cc4a9af338154ab79998239b03eed25183298/Scan_20220505-5.png" data-mid="141815951" border="0" src="https://freight.cargo.site/w/1000/i/73e0667e4b324906c45770de5f7cc4a9af338154ab79998239b03eed25183298/Scan_20220505-5.png" /> <img width="2450" height="2999" width_o="2450" height_o="2999" data-src="https://freight.cargo.site/t/original/i/433fb9f10872afa87a9018af106b0fed3289186233f77ea669d2b0568f381b9a/Scan_20220505-6.png" data-mid="141815952" border="0" src="https://freight.cargo.site/w/1000/i/433fb9f10872afa87a9018af106b0fed3289186233f77ea669d2b0568f381b9a/Scan_20220505-6.png" /> Early Iterations <img width="2400" height="1500" width_o="2400" height_o="1500" data-src="https://freight.cargo.site/t/original/i/201802711212ccaa3ee193211bb55265b0b20dfe289b395ffc5f2c568ddf1875/Ace-Label-3-2.jpg" data-mid="141779990" border="0" src="https://freight.cargo.site/w/1000/i/201802711212ccaa3ee193211bb55265b0b20dfe289b395ffc5f2c568ddf1875/Ace-Label-3-2.jpg" /> <img width="2400" height="1500" width_o="2400" height_o="1500" data-src="https://freight.cargo.site/t/original/i/b3f2da7a8b8b0d449cde17c1ed355d8a7a4188896d3422564643856dc71395d2/Ace-Label-3.jpg" data-mid="141779963" border="0" src="https://freight.cargo.site/w/1000/i/b3f2da7a8b8b0d449cde17c1ed355d8a7a4188896d3422564643856dc71395d2/Ace-Label-3.jpg" /> Final Digital Comps <img width="1006" height="615" width_o="1006" height_o="615" data-src="https://freight.cargo.site/t/original/i/dc7a747cf3d65b8ea0a2c6e8df205be2fcd46156d0293c858a6764a9e573c893/Guava.jpg" data-mid="141376719" border="0" src="https://freight.cargo.site/w/1000/i/dc7a747cf3d65b8ea0a2c6e8df205be2fcd46156d0293c858a6764a9e573c893/Guava.jpg" /> <img width="1006" height="615" width_o="1006" height_o="615" data-src="https://freight.cargo.site/t/original/i/7bfcd44b2ea9157dc89dac02d6e1d9fa7ae352aa2b542194ff8ee9825a794677/Mango.jpg" data-mid="141376721" border="0" src="https://freight.cargo.site/w/1000/i/7bfcd44b2ea9157dc89dac02d6e1d9fa7ae352aa2b542194ff8ee9825a794677/Mango.jpg" /> <img width="1006" height="615" width_o="1006" height_o="615" data-src="https://freight.cargo.site/t/original/i/495fd6f7bac5f0c6cd872f9a93190f753f4e2bfe8974e67a5e35e9f51bd5ab7d/Perry.jpg" data-mid="141376718" border="0" src="https://freight.cargo.site/w/1000/i/495fd6f7bac5f0c6cd872f9a93190f753f4e2bfe8974e67a5e35e9f51bd5ab7d/Perry.jpg" /> <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/1c04903ec8bac111ce61c39a84b846bfd62873bb683143115f099c4a216cc860/004-Ace-Perry.png" data-mid="143945121" border="0" src="https://freight.cargo.site/w/1000/i/1c04903ec8bac111ce61c39a84b846bfd62873bb683143115f099c4a216cc860/004-Ace-Perry.png" /> <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/2fa4b377ed4cbbb81437d3959e45df35c41a2c2fe64c82cf23467519cd525691/003-Ace-Guava.png" data-mid="143945120" border="0" src="https://freight.cargo.site/w/1000/i/2fa4b377ed4cbbb81437d3959e45df35c41a2c2fe64c82cf23467519cd525691/003-Ace-Guava.png" /> <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/96b6a1aa098c065f04c3709fde87213ce81d62954dc7e3370ece2ab615df93fd/006-Ace-Mango.png" data-mid="143945124" border="0" src="https://freight.cargo.site/w/1000/i/96b6a1aa098c065f04c3709fde87213ce81d62954dc7e3370ece2ab615df93fd/006-Ace-Mango.png" /> <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/ba747ffd95b10e468639d2280b05bb5b98339be6f365cb0af01d7f114ac4a6dc/002-Ace-Guava.png" data-mid="143945119" border="0" src="https://freight.cargo.site/w/1000/i/ba747ffd95b10e468639d2280b05bb5b98339be6f365cb0af01d7f114ac4a6dc/002-Ace-Guava.png" /> <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/4af9600bc6f14870167b5c925198ebe665a12a89bec9b6b5c3535755e8064937/007-Ace-Mango-Back.png" data-mid="143945115" border="0" 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