Bigelow Rebrand
Branding, packaging, illustration
Bigelow is an iconic tea brand that can be found in most major grocery store chains in America. They are family owned and operated and have been so since their start in 1945. Unfortunately, their current branding feels poorly designed and doesn’t reflect their status as a pioneer of American tea.

My goal was to make the brand feel more family operated and to stress that the brand is sustainable and has been so since its foundation. By doing so, the intent was to speak to both those who already buy Bigelow tea, as well as, to attract a younger audience that prioritize family owned businesses and think about a brand’s impact environmentally.